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Crazy2Calm Canine Coaches Collaborative

Crazy2Calm Canine Coaches is a collaborative effort that brings together various resources created and shared by our network of Trainers, Team Coaches, & Behavior Consultants.

Lead Coaches are Penny Beeman from Yooper Paws of Love, Cindy Campbell from Clovis Paws for Play, and Ashlynn Holt, Social Media Manager. We also have several other Canine Coaches assisting with projects including Athena Grailer, Julie Wilson, Nikki Amick, LouLou Rancourt, & Robin Armstrong.

Our Mission

At Crazy2Calm, our focus is to bring training resources from multiple dog professionals into one place for easy navigation of resources for our clients without duplicating materials. Clients can then access the services provided in this collaborative directly through the trainer they've already developed a relationship with. For dog training professionals, this means you longer have re-create the wheel or question whether another trainer minds sharing their hard work. Everything placed in this site is open for Canine Coaches to use with their clients.

The Crazy2Calm Training Ethics

The Crazy2Calm Code of Ethics has been designed with the fundamentals of the 9 Core Principles of Ethics that are widely accepted among professions. This is not intended to be a list of requirements or criteria that Coaches must maintain in order to be a member of the collaborative. This Code of Ethics is designed to affirm that all who join the collaborative are in general agreement of the following base code of ethics.

  1. “Do No Harm!” As Canine Coaches we often are faced with issues surrounding the use of punishment, the appropriateness of aversive procedures in certain situations, and handling dogs with serious behavior problems, “Do No Harm!” will be a most important ethical principle. Crazy2Calm Canine Coaches is intended to be a force-free, aversive-free environment for every individual, both human and animal.
  2. Canine Coaches will teach our clients skills and techniques that should result in the dog being a well-mannered, well-behaved, family member. Teaching dog owners responsible dog ownership behaviors will result in creating a community where the dog’s individual needs are addressed as an important part of any training plan or behavior modification plan.
  3. Canine Coaches should maintain a relationship that is mutually beneficial to all individuals involved. Canine Coaches may need to address ethical issues regarding trainer-client relationships, trainer-dog relationships, and trainer to trainer relationships. Coaches should maintain a goal of benefiting all individuals with the intent to give more than take.
  4. Canine Coaches should treat other individuals as we would like to be treated refraining from giving unreasonable guarantees regarding the outcome of training. Unreasonable guarantees build expectations that do not consider the needs of the individuals involved. Coaches will set individuals up for success based on the needs of the individuals involved.
  5. Canine Coaches will be faithful in this professional setting to apply the principles of confidentiality, promise keeping, and not violating the trust of others in this collaborative or the clients that we work with.
  6. Canine Coaches begin with the assumption that every individual is worthy of respect; coaches, clients, the dogs, etc. Coaches can give individuals dignity by giving them strategies and procedures to use with which they can have success. Individuals are given dignity when Coaches understand their problems, needs, and the dynamics of their particular situation at a given time.
  7. Canine Coaches will treat others with care and compassion. Coaches should imagine one’s self in the place dealing with a frustrated dog owner and with an understanding that a dog is not being noncompliant, instead, they are really confused about what we want them to do.
  8. Canine Coaches should be in constant pursuit of excellence. This means improving one’s own skills as well as helping other individuals to “be all that they can be.” Coaches will do their best to have an impact on the larger dog training community, but they will not attempt to work out of the range of their own professional limitations.
  9. Canine Coaches should be accountable and accept some responsibility for the services and resources offered within the collaborative. For example, if multiple individuals (coaches and/or clients) are struggling with understanding the educational resources, a trainer might have to accept responsibility and recognize that it could be that the instruction was not as effective as intended. Coaches will do their best to adjust their materials in effort to convey their message more effectively.

The Crazy2Calm Difference

At Crazy2Calm, we are searching for additional Canine Coaches that share our training ethics and are focused more about helping their clients with quality resources more so than making the buck whether it helps the client or not.

As Crazy2Calm Canine Coaches grows, so will our resources!


If you'd like to apply to become a Crazy2Calm Canine Coach, please fill out this application or email us at [email protected].

Thank You for your continued support of Crazy2Calm Canine Coach Collaborative.